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Positive Feedback Or No Complaints Doesn't Mean It's A Sure ThingWhen considering being a buyer in an online auction format, consider the following. Ebay, the Internet's largest and most successful auction site, and other auction sites have all gone to some sort of a feedback system where previous customers can file positive or negative feedback regarding their transaction with a seller. When you, as the buyer, want to investigate a seller you simply access their feedback and see what previous customers' experiences have been with that seller. Don't always expect 100% or perfect positive feedback. There are many times where a seller has done their best to satisfy an overly picky buyer. I've seen buyer's leave poor feedback because they didn't like the movie they bought, now this is hardly the seller's fault. That being said, a responsible seller will have a feedback in the high 90%'s. Also, some feedback reporting systems will give you a breakdown of a seller's feedback by month. A seller may have 98% positive feedback, but if all the negative feedback has come in the past month then you may want to think twice about doing business with them. There have also been reported cases where a seller will perform reliably for a month or two until their feedback looks really good, then they will use that positive feedback to provide a false sense of security to customers and sell more expensive items that they have no intention of shipping. Feedback is an important part of the security of doing business on Internet auction sites, but it is not the only part we still need to always be on the lookout for something that just doesn't look right. The same is true regarding the Better Business Bureau. Operators of fraudulent businesses open and close so fast that the absence of active complaints against a business is no true indicator of that business being legitimate. Someone can open a business, commit fraud, and close down before complaint one ever reaches the BBB or the authorities. When it comes to buying something online or off, remember the old saying, if it looks too good to be true it probably is. |
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